www.MYSPACE.com IVY SUPERONIC PAGE|
SCRAT News BLOG The Story
SCRAT Campaign Gallery CNN, MTV, VH1, Cabs, Postcards, Posters, Trucks, Planes, Banners & a Billboard ! ?
Scrat @ Howard Stern's Birthday Bash (Gallery) - this will be on Pay-per-View in March 2006
Ice Age Premier Video: 2 Planes/banners Sunday 3/19 (quicktime - download 4 megs)
VIDEO Interviews On TMZ (aol entertainment) - IVY speaks out
The Scrat MTV/VH1 30 Sec Spot - March 1st Press Release - The story: CNN Report (Video) - Store
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A quick FAQ|
FYI - as a Character Creator and Concept Developer, Ivy Supersonic, crafts cartoons for development, trademarks and licenses them for use in TV, Film, Print and merchandising. This process is how "Pocket Monsters" became "Pokemon" for example.The character has to resonate with an audience and be unique... in this case, the combination of a Squirrel and a Rat. SQRAT ™ as a concept character was Trademarked and made available for license in 1999. 20th Century Fox simply took the concept and ignored the implications of using prior work already prepared for licensing, made minor changes, kept the sound of the name. Now with SQRAT™ and few options, Ivy had to sue, and the saga unfolds as a story of its own ... ... internal Blue Sky Documents Identify SQRAT as a character in ICE AGE ( well after the trademark date )..